Joe's Hotdogs video segment 6 of 9

Click on the title to watch the video on YouTube.

You ordered french-fries because other people seemed to be enjoying them. The truth is (I can make up the truth because this is my story), Joe’s Hotdogs sells more french-fries than anyone else on Vancouver Island.

Yes, there is quite a few eateries, restaurants, and lots of hotels on Vancouver Island. Indeed, it is a place where many a french-fry is fried. Joe’s Hotdogs, however, happens to sell more french-fries than anyone else. And you know what? That’s because their french-fries are good, and because the total experience of Joe’s Hotdogs, including the ocean view, is a positive one.

It doesn’t necessarily mean that Joe’s Hotdogs’ french-fries are the best french-fries in the world. Therefore, it is not a smart idea to assume that, if you have the best X Y or Z product, that the world owes you big volume.

Sometimes, having the best does not translate to having the most profitable or the busiest business.

Joe’s Hotdogs sells more french-fries because the french-fries are part of a whole package. Their french-fries do happen to be very good. Maybe they’re the best. Maybe they are not the best, but they are very good french-fries, served by friendly people with an ocean view, and you can get a hotdog with homemade relish made from locally-grown cucumbers. Those french-fries, as part of that whole Joe’s Hotdogs experience, happen to be the best selling french-fries on the island.