The market gauges the relevance of a brand in the experience it delivers - meaningfully distinct or not.
This and the Joe's Hotdogs parable brought to you by
Glenn R Harrington of Articulate Consultants Inc
www.articulate.ca
Glenn R Harrington of Articulate Consultants Inc
www.articulate.ca
Labels: brand promise, brand relevance, customer experience, market perception, promise fulfillment

