Joe's Hotdogs

Welcome to the Joe's Hotdogs blog - related to the parable Joe's Hotdogs as told by Glenn R Harrington of Articulate Consultants. Joe's Hotdogs is about business, including customer experience management, public relations, brand management, and related subjects all tied together into a metaphorical story with commentary. All who listen to Joe's Hotdogs are invited here. Search YouTube for "Joe's Hotdogs parable" to listen to the parable and commentary by Glenn R Harrington.

Friday, September 25, 2026

Market perception of pricing depends upon market perception of value.

Labels: perception of value, pricing strategy

Thursday, September 24, 2026

Meaningful differentiation in your marketing can foster brand strength and a unique niche market.

Labels: avoid direct competition, better brand strategy, niche marketing

Wednesday, September 23, 2026

Good market research focuses on people who match your Ideal Client Profile(s) and seeks to verify or to correct your ICP(s).

Labels: better marketing decisions, effective market research, ideal client profiling, targeted marketing

Tuesday, September 22, 2026

Compete on what basis?

Labels: avoid direct competition, better marketing strategy, strategic brand positioning

Monday, September 21, 2026

Glenn R Harrington, BA Principal Consultant of Articulate Consultants Inc since 1996

Labels: Articulate Consultants Inc, Glenn R Harrington

Sunday, September 20, 2026

Strong goodwill fuels repeat business and good referrals.

Labels: better brand strategy, cost-effective marketing

Saturday, September 19, 2026

Does your unique source of value "go without saying"?

Labels: better brand strategy, rethink your key message