How could you make your brand so meaningful that your customers would personally identify with it?
Glenn R Harrington of Articulate Consultants Inc
www.articulate.ca
Labels: brand engagement, brand relevance, effective marketing
Welcome to the Joe's Hotdogs blog - related to the parable Joe's Hotdogs as told by Glenn R Harrington of Articulate Consultants. Joe's Hotdogs is about business, including customer experience management, public relations, brand management, and related subjects all tied together into a metaphorical story with commentary. All who listen to Joe's Hotdogs are invited here. To listen the parable and commentary by Glenn R Harringto, search YouTube for Joe's Hotdogs parable playlist.
Labels: brand engagement, brand relevance, effective marketing
Labels: attending a trade show, in-person brand management, meeting prospects in person, participating in a conference
Labels: authentic loyalty, earned loyalty, meaningful differentiation, perception of value
Labels: better marketing strategy, ideal client profile, targeted marketing
Labels: better business strategy, entrepreneurial risk management
Labels: entrepreneurial risk management, values-based decision-making
Labels: brand promise, customer experience, rethinking pricing