When creative types seem enthralled with their own cleverness and creativity, let a good mind for business prevail.

To maintain brand relevance requires dependable reliability as well as timely adaptation.

Aiming to refresh or to revitalize your brand's market relevance?

The market gauges the relevance of a brand in the experience it delivers - meaningfully distinct or not.

One who feels chased flees.

Actual demand does not require a supplier to have "written the book."

Too many marketers mistakenly view incentivized referrals and bribery-induced "loyalty" as necessary to prove their own worth.