The market gauges the relevance of a brand in the experience it delivers - meaningfully distinct or not.

One who feels chased flees.

Actual demand does not require a supplier to have "written the book."

Too many marketers mistakenly view incentivized referrals and bribery-induced "loyalty" as necessary to prove their own worth.

A rational case for people to buy? Ha! Emotional compulsion remains the primary trigger to buy.

True, genuine customer loyalty differs from bribery-induced frequent purchasing.

While markets value stability, good brand management requires adaptation.