Joe's Hotdogs video segment 8 of 9

Click on the title to watch the video on YouTube.

How about the promise to yourself, "I am going to come back here again and I am going to bring friends or refer family"? Sometimes, all people need is to discover something, and if the discovery turns out to be pleasant, then they want to share it. The self-satisfaction of having discovered things is a powerful motivator for some people to bring their friends, to bring family, and to bring themselves back to a restaurant (or any other kind of business) where they might have never planned to spend their money.

You climbed up the bluff from the beach. You discovered that Joe’s Hotdogs really does have good french-fries. You discovered the experience of Joe’s Hotdogs’ homemade relish. That was a pleasant discovery for you, supported by witnessing others making the same discovery.

That makes many of us feel proud. So proud, in fact, that we want to share our discovery. There is a sort of… let's say… vanity discovering a new positive experience and having that experience for the first time. We’ll often repeat it or share it all over again.

Joe’s Hotdogs has the appeal of a place that you discover. Such an appeal, indeed, that one might say to oneself, “Gosh I feel good now. I’m glad I discovered this. I want to share my discovery with other people.” It would be good if they had a positive experience at Joe’s Hotdogs similar to yours.

In this way, you would have deepened your sense of satisfaction about your own discovery by having others try a new experience that you introduced to them. It may even help to deepen your friendships with those other people.

This is how referrals happen. It's not the only way referrals happen, but it is one of the key ways in which they do. Of course, referrals can lead to new customers and repeat business.

People like to discover things and to repeat the pleasant.