Joe's Hotdogs video segment 9 of 9

Click on the title to watch the video on YouTube.

Note: There is nobody standing at the beach waving you up the bluff. There is nobody standing at the bottom of the beach telling you that some deal expires, or handing out a coupon. These are not necessary.

It is more important, as the story goes, to discover Joe’s Hotdogs, have a positive experience from Joe's, and to be proud of yourself for having made a discovery – rather than having saved fifteen per cent or gotten a dollar off, or something to that effect.

These are some of the lessons that run through my mind when I contemplate the Joe's Hotdogs story. I am sure you thought of your own business and marketing concepts, too. There are, of course, other lessons that can be taken from the story.

For now, I will leave you with this thought: Joe’s Hotdogs sells more french-fries than anyone else on Vancouver Island.

I didn’t say whether the hotdogs were good. I didn’t say whether the relish was good. However, Joe’s Hotdogs is a marketing success, and a well-branded company, whether there is somebody named Joe behind it or not.

Joe’s Hotdogs sells more french-fries than anyone else on Vancouver Island.

© Glenn R Harrington, Articulate Consultants Inc.