Saturday, November 07, 2026

When customers view your offering as irreplaceably valuable, this fosters true loyalty .

This and the Joe's Hotdogs parable brought to you by
Glenn R Harrington of Articulate Consultants Inc

www.articulate.ca

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Sunday, November 01, 2026

A customer repeatedly purchasing from you might seem loyal. Competitors' offers might test that and gauge their actual loyalty.

This and the Joe's Hotdogs parable brought to you by
Glenn R Harrington of Articulate Consultants Inc

www.articulate.ca

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Monday, October 12, 2026

True loyalty - the intrinsic motivation to continue dealing with a preferred business - arises and persists despite points programs.

This and the Joe's Hotdogs parable brought to you by
Glenn R Harrington of Articulate Consultants Inc

www.articulate.ca

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Wednesday, September 30, 2026

Too many marketers mistakenly view incentivized referrals and bribery-induced "loyalty" as necessary to prove their own worth.

This and the Joe's Hotdogs parable brought to you by
Glenn R Harrington of Articulate Consultants Inc

www.articulate.ca

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